You are likely asking yourself, “What in the world do expert authors have to do with my ecommerce site?” While there doesn’t seem to be an immediate connection, Jill Kocher points out in her recent article that Google has decided to identify and promote content authored by experts to rely less on links by its algorithms.
Last year’s Hummingbird algorithm update made it possible for Google to rely less on backlinks and use natural language and identity.
Your ecommerce site can tap into the benefits of expert author content. The resulting boost in web traffic, customer engagement, sales and search engine ranking are worth its weight in gold.… Continue Reading
