As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. You also have heard of connecting the content on your website through link building; however, you’re not sure where to start. The most important part of link building is understanding what you can do and what you can’t do (without penalty). Knowing what NOT to do can sometimes be more helpful than knowing what you should do.
Why is knowing what not to do more important? Making a mistake when you’re building links can result in a Google penalty (…in which your website becomes negatively ranked).… Continue Reading
